13 Barrels, a local brewery, approached us for a can design and I was fortunate enough to get the opportunity to take over this project. With minimal information provided beyond its ingredients, name, and aroma, I embarked on my first-ever can design project with great enthusiasm.

To begin, I invested time in studying how to craft a compelling beer can label. Subsequently, I delved into extensive brainstorming and research to ensure a thorough understanding of the product and its potential visual representations.

Upon completing the initial designs, I presented several options to the client for review. Following a couple of rounds of revisions, we arrived at the final design showcased below. The client's satisfaction with the outcome reaffirmed the success of the collaborative process.

Here are two additional design concepts that were submitted to the client during the initial submission round. While they weren't ultimately selected, I find value in showcasing them here as I thoroughly enjoyed the creative process behind their creation.